Innovating Revenue For Festivals

The part we love most about finding innovative ways to increase festival revenue is watching customers be delighted by the unexpected or be thrilled that something they forgot to bring was available to buy.

By our consistent focus on how to improve the customer’s experience, we not only increase the bottom line at the festival, but contribute to the kind of positive experience that creates fans who can’t wait to buy their tickets for next year.

With social media apps at their fingertips, a bad fan experience hits the airwaves within seconds. We strive to not only remove the potential of a bad experience but to also provide a quick and easy solution to whatever situation your fan may find themselves in.
Our festival services take into account a commitment to recycle and provide sustainable eco-friendly products and services.

Food & Beverage

Whether we’re serving over 100,000 people at a music festival or hosting a private catered event for 20, no event is too big or too small for DLS Events. We have developed long-standing relationships with some of the Nation’s top food vendors and concessionaires and we take pride in bringing a unique selection of top quality food offerings to your fans.   We have an extensive database of certified bar staff that are trained provide your customers with top-of-the-line customer service. With exclusive contracts in a number of California’s premier concert venues, we have an extensive network of suppliers, staff, and relationships that allow us to be competitive in today’s market.

  • Health & Liquor permit procurement
  • Inventory purchasing
  • Bar Set-up/Tear-down
  • POS System (RFID Capable)
  • Certified bar staffing
  • ID. check stations and staffing
  • Concessionaire procurement
  • Hospitality/Greenroom/VIP Catering
  • Festival staff catering
  • Branding & Sponsorship

Checkout DLS at LA Pride 2015:

Click on any image above to enlarge photo.

Water Service

Keeping your fans hydrated is an absolute necessity!

We have provided water programs for some of the largest festivals in North America.   With this experience we offer a full-service bottled water program. We also strongly support sustainable and eco-friendly programs and work closely with water vendors that can provide reusable branded water canteens and refill stations.

Full-Service Bottled Water Program

  • Competitive pricing
  • Branded water stations
  • Lucrative location scouting
  • POS System, (RFID Capable)
  • Trained Cashiers
  • Recycling program

Refillable Water Programs

  • Branded Souvenir Reusable water bottles/canteens
  • Purified water refill stations
  • Trained water tenders
POS Systems & RFID Payments

We utilize state-of-the-art web-based POS systems that allow us to complete real time transactions and reporting. We offer cash, credit card, and RFID transactions and can create customizable POS profiles tailored specific to your event.

  • POS Profile Set-up and installation
  • Complete IT servicing
  • RFID Capability
General Stores

It’s all about the customer “experience” and keeping them in the action. Having General Stores available at your event puts convenience items at their fingertips and offers them a quick-and-easy solution to forgotten items or set-backs. We are of the philosophy that any time spent in line is a waste of time so we take pride in maximizing your points of sale with strategic locations and excellent customer service.

Cigarettes, lighters, sunscreen, rain ponchos, eye drops, band aids, hair ties, bandanas, hand sanitizer, batteries, chewing gum, lollipops, snack foods. AND MUCH MORE!

Glow Stores

Enhancing your customers experience with fun and innovative LED & Glow products. With many of our festival events taking place at night, we found a great market for these products and a fun way to increase your revenue. We keep our ear to the ground for the latest “Glow Trends” and have great relationships with suppliers to offer you competitive pricing. We can easily brand these products with your company/event logo to make them a souvenir item.

LED Products: Foam Sticks, Glasses, Necklaces, Bracelets, Earrings, Headbands, etc.

Glow Products: Glasses, Necklaces, Bracelets, Earrings, Sticks, Wands, etc.

Branding & Sponsorship

Branding Solutions

Your exposed surfaces are prime real estate for brand logos and advertisements. You also give companies the access to directly place their brand into their consumer’s hands.

  • Finding branding partners
  • Branding program development
  • Footprint activation

Sponsorship Programs

Your captive audience is very attractive to companies looking to for direct access. It allows them to target their campaigns to a specific group of people that have time to participate. We work with sponsors to create innovative activations that fit your message and don’t take away from the fan experience. Sponsorship programs add additional revenue to your bottom line.

  • Finding sponsorship partners
  • Sponsorship program development
  • Footprint Activation
Client List

We have working relationships with Live Nation, Insomniac Events, Guerilla Union, Life is Beautiful, and many more. By partnering with us, they have been able to increase their food and beverage revenues, while enhancing their festival presentation.

Some of our past events include:

  • Electric Daisy Carnival
    • Las Vegas, Los Angeles, New York, Chicago, Dallas, Orlando, Puerto Rico
  • Nocturnal Wonderland
    • Southern California, Texas
  • Life is Beautiful
  • Cypress Hill Smoke Out
  • Audiotistic
  • Paid Dues
  • Jubilee
  • Mumford and Sons
  • Rock the Bells
  • Beyond Wonderland
    • Southern California, Bay Area (Northern California), Seattle
  • Escape from Wonderland
  • White Wonderland
  • Together as One
  • Sunset Music Festival
  • Dia De Los Muertos
  • Brad Paisley
Who is at your festival?

If it isn’t DLS, contact Elinor Goren